Arabic Definition: "Light"
Also spelled Noor, Nur, Nor, Noure, Nuwr, Noore, Nure.
The definition of the name of the brand (Light) represents the following: One, guidance from the divine. Two, a symbol of a physical form of communication with God. Three, enlightenment. Our efforts to spread nour and help people find the nour of Ahlul Bayt (as) "Family of Prophet Muhammad pbuh" make up the core philosophies of this brand and why it was created in 2016.
We are an American faith-based contemporary clothing brand built on the purpose to honor Ahlul Bayt (as) through our artistic, modern expressions. Our premium clothing ensures modern design and brand appeal, comfort and great quality fabrics. We strive to be a trusted, recognized, premium household brand for Ahlul Bayt (as) that people can be proud of. We also frequently create content for our blog to engage and more importantly, drive efforts against Islamophobia and misconceptions of the Shia through the content that we create. We hope you not only wear our clothing, but become a part of the brand as well.
The clothing is just a byproduct of the overall message. I hope I can convey it well. Micro perspective, yes we are essentially a contemporary clothing brand. Macro, this is a project very personal of my own story-telling of my beliefs and faith attached with the major expressions that I love: Art, Design, Web, Clothing, Branding, Humanitarianism and God. Bismillah ir rahman ir raheem, welcome to our journey to nour.